It looks very promising, as now it is pretty much a plug`n`play installation to get a user working and publishing the work.
The assets published are stored on cloud with no setup needed, although this can be customized as many other parts. Current applications with provided tools are Maya and Nuke. Other applications can be connected as well via ftrack python API.
I think Ftrack is going in good direction providing a cheap pipeline and production tracking solution for smaller teams who can manage all their work online working from home. No need for opening and renting an office spaces somewhere and paying all the bills.