On other hand I played Rage another time on Hard difficulty and reached 75 hours on Steam. And recently started again on Nightmare, to give it a shot in spare time. By my opinion, there is hardly a game title at the moment that can match Rage. Maybe Farcry2, but I didn`t play that. I played Battlefield3, but that wasn`t the right thing.
I actually found quite old interview with Todd Hollenshead from 2009 where he pretty much says what Rage was going to be:
"We don't really conceive Rage as an open world. It's more open environment. So, you're not just going to be going out and doing arbitrary things for however long you want to do them. There are some things that you can do within the game that you can do for an arbitrary amount of time, like racing circuits or whatever, to improve your time or to climb up leaderboards and things like that. It's kind of an activity that you can participate within the game. But the game does have a story, it does have a progression. You can deviate off of that, and there's some things that you can do that, again, don't follow this linear path, and you can go off the path and do different things"
So they didn`t want to make another Borderlands, Fallout or Skyrim, but something like post-apocalyptic Quake with couple of RPG elements, so you can collect things, build items and heave different ammo in one weapon. But keeping it simple and easy to play.
This is quite smart move to expand id software`s portfolio of titles with something less linear-action and more like living at location and getting to know the world around, completing different tasks and having some freedom about what to do next.
Rage wasn`t accepted so well, it was sometimes rated even less then 80%, but id software has opened the door for them to expand in a different direction and once again add to what they can offer and help them grow with the evolving game market.